MIND-BLOWINGLY ECOMMERCE HACKS
TO DOUBLE YOUR CONVERSIONS

One goal any campaign manager needs to focus on: to sell products. This matter of fact sometimes gets lost amidst the decisions revolving around intricate design and other fancy elements. The best way to increase conversions is to design the navigation to be as simple and straightforward as possible. Approximately 30% of e-commerce site visitors prefer to use the site’s search and navigation functionality. When your customers are unable to find what they are looking for, it won’t take them much time to take their business elsewhere. Dedicate ample time to design and structure your website correctly to get a considerable edge over the competitor

To convince the utility, value and necessity of your product or service for any eCommerce platform is an uphill task in itself. The product images and how you portray the service can make or break your business. Using the right product images can definitely factor in increasing the number of conversions you’re gaining for your store. When it comes to ideas, the usual scenario suggests the more high-quality and compelling images your use, the merrier the outcomes shall be. Having the right image and perfectly coherent copy alongside the same. These add legitimacy and encourage the potential client to engage and understand your services and products. Another potent option to make your product stand out is to try featuring it in some form of video content. Short-form video content is trending on all kinds of platforms these days. It is a lot better in comparison and can result in a large increase in conversion rates for your business. This results in more conversions for your brand and improved legitimacy.

There are multiple facets to this hack. You have got to be mindful of the hassle that the consumer has to go through while checking out. First, you should lower the steps involved in the checkout process as you don’t want your customer to be interested in the product or service but leave halfway because of the lengthy purchasing activity. Offer a guest checkout option to streamline the process further as more than half of your consumers leave the product in the cart as they have to create an account while checking out. Next, offer multiple payment options, painless return policies, and free deliveries as much as you can. The consumer loves to gauge their options while checking out.

Consumers want to devour all the opportunities as it is a basic human tendency to fear for loss more than gain, so they are always looking for an eCommerce platform that can offer them a good deal. This is where you can utilise the fear of missing out in the most suitable manner. There are a number of ways like running a flash sale or distributing special discount codes that are valid for a limited period of time. You can spread the information about the sale or the limited time offers via emails as well as publish on all your social media platforms. You can make use of the holiday season or events like the Black Friday sale or Cyber Monday to shoot your conversion rates to the moon. Such opportunities drive urgency among shoppers, and they are more likely to go through with the purchase without getting distracted. If you are an eCommerce owner, you can easily take advantage of this psychology by offering a limited period coupon code in a popup or an email.